Alex Crowe

Archive for February, 2013|Monthly archive page

I saw this and thought of you

In Grammar etc., Great work by others on February 22, 2013 at 12:23 pm

A friend of mine has this wonderful image in a frame at the top of her stairs.

169443_apostrophe-rage

It’s by artist Corrina Rothwell, who I’ve never met but has a range of cards for sale here.

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Boringly brilliant

In Portfolio on February 4, 2013 at 11:14 am

Again, this is from my pre-ethical-only days, but I include it here because I think the idea (not mine) is genius.

From memory, the mailing was to prevent the haemorrhaging of customers in a newly deregulated marketplace. The pack itself is very dull, but I always had this in my portfolio because the offer was so clever. It was this: Get discounts from other people!

Essentially, it’s a “loyalty programme” that costs almost nothing. (It even had to be in two colours to save on cost.) We sent out a blank envelope:

IP_outer

Inside was a letter with a laminated card glued on:

IP_letter

And on the back of the card, a bunch of offers:

IP_card

There are so many ways to apply this idea, I almost wouldn’t know where to start.